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AI Is Making Verification the Bottleneck for Companies
As AI makes it faster and cheaper to generate work, verification is becoming the new bottleneck. Explore why human expertise, trusted data, and strong verification loops will be critical to turning AI-generated outputs into reliable business decisions.
By Christian Catalini | Source: Harvard Business Review | Posted: 10/6/2026
AI Doesn’t Create Creativity — People Do
Generative AI is everywhere, yet its impact remains uneven across organizations.
This article explores why AI adoption alone does not guarantee creativity or better outcomes, and how human thinking, enablement, and governance make the real difference.
Drawing on recent research and real-world observations, we unpack what leaders often miss, and what it truly takes to turn AI into a source of sustainable impact.